Sep 29 2008

Commonly used terms in SEO

dess

Adwords
Advertising system provided by Google(Pay Per Click).

Backlinks
Links that came from other websites,otherwise known as Inbound Links. Coming in links.

Blog
An outcome of views, insights and opinions of a person. Oftentimes called as Web Log.

Black hat SEO
The unethical use of SEO. Wrong tactics.

Bookmark
A website/link has been bookmarked, tagged or added to favorites.

BAP
Blog and Ping. A procedure used by some bloggers to get ranked in Search Engines.

CMS
Content Management System. A tool to make a website. Premade themes and plugins.

Copyright
Legal publication. A certain person own that particular content or website.

Directory
A list of all webpages in the internet.

Feed
Tool to allow readers to subscribe to contents of a website. Such as allowing the users to be updated with the latest posts on your site.

Fuzzy Search
Mispelled search.

Google
Leading Search Engine in the world.

Keyword
A word or phrase which is used in optimizing a certain site

Keyword Stuffing
A massive production of keywords in a website

Landing Page
The first page where the visitor can see after clicking

Link Building
A process or strategy in SEO

No Follow
An html attribute which stops the bot from following a certain link

Outbound Link
A link from a certain website going out to another link. Otherwise known as external link.

Pagerank
Shows the ranking of your page or website

Quality Content
A fresh and relevant content or topic.

Reciprocal Link
Some example of Link Exchange

SERP
Search Engine Results Page. Shows the ranking of a webpage in the search engines

Splog
Spam Blog

URL
Uniform Resource Locator otherwise known as Links

Whois
A certain tool used to detect the owner of a certain website or IP address


Sep 10 2008

Squidoo: Next Big thing in SEO

dess

Internet Marketers or SEO Specialists had been using this powerful tool to rank their websites in search engines. What is Squidoo? It is a website where you can create lenses. Others use this for monetizing purposes, and some are for marketing strategy. People who create lenses are often times called “lensmasters”.
How can Squidoo be a part of SEO strategy? Well, in squidoo you can place the link of your website on your lenses. And you can write a snippet of your article and link it in your site. The advantage of using Squidoo is that, it is approved and recognized by search engines, specifically Google. The only way to be known in Squidoo, your lens must be really unique, provides helpful information to people, and it has fresh contents.Find lenses that are relevant to yours, and give out a useful comment, you may insert a link of your lens/website on the comment field. Just make sure that it is not sound like spammy. If your lens got the highest rank for a certain topic, I bet your website is also rank in Google. Gain more visits, and let other lens masters rate your lens. The good news about Squidoo is that, it pays you off. But they will only pay you if you’ve got a higher rank, bunch of visits from other lens masters, and most importantly your lens is informative and useful.

Terms and Definitions to help you understand more on this topic:

Lense – A mini website or a page that contains a person’s thoughts, ideas and topics.


Sep 6 2008

Top 10 Link Building Strategies

dess

1. Participate in Forums. Use your keyword as signature links in all forums that you have. Don’t over use your keyword, you may just insert it in a sentence or phrase. Be active.

2. Comment on Blogs. Try to find other blogs that relevant to yours and provide quality comments. Make sure that the blogs don’t have “no follow” attribute. It may not give you traffic. Post comments that link back to your blog.

3. Do some Link Exchange. This is one of a linking building strategy that is really effective. Look for websites or blogs and try to link with them. This won’t be a pain in the ass if you link to sites that are relevant to yours. It’s always important to link with relevant sites to avoid “spammy” back links.

4. Post new and fresh contents Write an article for your blog site or website and update it twice a week.

5. Submit articles to Article Directories. This is the most time consuming strategy that you may overcome BUT it’s one of the most effective way of gaining one way links.

6. Submit your site to Web Directories. Research for good web directories and submit your site. Make sure that the category you choose is really relevant to your site so that it may not be disapproved by the editors.

7. Submit to RSS Feed Sites. Get your RSS link and submit it to several RSS feed sites.

8. Ping your site. After updating or adding new stuff on your site, ping it immediately on pinging sites such as Pingoat. The purpose of this is to inform other sites that you have just updated your site.

9. Be active on Social Networks. Look for social networks which are really gaining high traffic such as MySpace, and Facebook. Find other bloggers, website owners, even new friends, and share your thoughts and opinion. I bet you’ll completely gain traffic.

10. Bookmark your blog. Don’t forget to Bookmark or Tag your blog. This would also be very helpful in link building.