Sep 29 2008

Commonly used terms in SEO

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Adwords
Advertising system provided by Google(Pay Per Click).

Backlinks
Links that came from other websites,otherwise known as Inbound Links. Coming in links.

Blog
An outcome of views, insights and opinions of a person. Oftentimes called as Web Log.

Black hat SEO
The unethical use of SEO. Wrong tactics.

Bookmark
A website/link has been bookmarked, tagged or added to favorites.

BAP
Blog and Ping. A procedure used by some bloggers to get ranked in Search Engines.

CMS
Content Management System. A tool to make a website. Premade themes and plugins.

Copyright
Legal publication. A certain person own that particular content or website.

Directory
A list of all webpages in the internet.

Feed
Tool to allow readers to subscribe to contents of a website. Such as allowing the users to be updated with the latest posts on your site.

Fuzzy Search
Mispelled search.

Google
Leading Search Engine in the world.

Keyword
A word or phrase which is used in optimizing a certain site

Keyword Stuffing
A massive production of keywords in a website

Landing Page
The first page where the visitor can see after clicking

Link Building
A process or strategy in SEO

No Follow
An html attribute which stops the bot from following a certain link

Outbound Link
A link from a certain website going out to another link. Otherwise known as external link.

Pagerank
Shows the ranking of your page or website

Quality Content
A fresh and relevant content or topic.

Reciprocal Link
Some example of Link Exchange

SERP
Search Engine Results Page. Shows the ranking of a webpage in the search engines

Splog
Spam Blog

URL
Uniform Resource Locator otherwise known as Links

Whois
A certain tool used to detect the owner of a certain website or IP address


Sep 3 2008

SEO (Search Engine Optimization) What is it?

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Some people might wonder, what is SEO? What does it do for many websites? Why is it an advantage for bloggers, entrepreneurs, advertisers, marketers and website owners? SEO or Search Engine Optimization is a process of giving out quality “traffic” (more visitors) to websites that came from several search engines (e.g Google, Yahoo, Ask Jeeves). SEO Specialists/Internet Marketers use a group of competitive keywords (e.g health, relationships, and politics) to optimize their websites. Some people use this as a marketing strategy that’s why business owners prefer to sell their products online.
Now, how does it really be beneficial to business owners? If you have your own business, and you want the world to know how good your products/services are, you probably think of designing a website and publish it in the World Wide Web. The question is how are you going to get a lot of visitors on your site? SEO can help you gain visitors! And of course gain customers. Isn’t it great? You just have to know how are you going to optimize your site through keywords, and make your website rank on search engines.